We are a husband and wife team who have always dreamed of owning our own business. Samantha is the creative behind ASG, with a long history of craftiness, she brings the fun ideas to her husband Michael, who helps bring them to life; he is the reason the designs even get seen by you, he digitizes all of Samantha's ideas.

When Samantha got pregnant, she searched for cute mommy and me matching clothes but couldn't find much, if any. This is what prompted the duo to start ASG, to provide cute, everyday, items to families who want to match their little BFFs. Additionally, we love making fun everyday designs for the everyday woman- easy, cute, and stylish. Simplicity can go a long way, especially when its adorned with embroidery!

We also love to take on custom work. We've helped businesses, schools, brides, school groups, and more bring their visions to life. We are able to take a pet photo, a business logo, or an idea in your head and embroider hats, bags, or shirts with the design. We truly people the possibilities are endless!

We are so glad that you've stumbled across us and are taking the time to support our journey. We hope that you follow us on our adventure and that you love your ASG products!