We are a husband and wife team who have always dreamed of owning our own business. Samantha is the creative behind ASG, with a long history of craftiness, she brings the fun ideas to her husband Michael, who helps bring them to life; he is the reason the designs even get seen by you, he digitizes all of Samantha's ideas.

When Samantha got pregnant, she searched for cute mommy and me matching clothes but couldn't find much, if any. This is what prompted the duo to start ASG, to provide cute, everyday, items to families who want to match their little BFFs. We hope that you follow us on our journey and that you love your ASG products!